We were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”.

We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place.

#MINDFCUK was the most successful social campaign French Connection have ever run.

It was so popular they even put it on a t-shirt.

Client / 

French Connection


Role / 

Creative Direction

Agency / 

Lost Boys

Year / 


"I'm obsessed with #MINDFCUK @FCUK #brilliant"

- @katielynch78