At Your Fingertips
In 2023 we worked with The Liberty Guild to create a regional campaign for the UK's largest and fastest-growing online travel agent. In 2024 loveholidays and The Liberty Guild asked us to help them launch their first ever national brand campaign.
The ads aim to demonstrate just how easy it is for holidaymakers to use loveholidays' smart technology to create their perfect package holiday from the comfort of their homes. The striking concept playfully portrays giant hands (of customers) swiping through potential holiday destinations, and filtering through the huge selection of options the OTA offers to personalise their perfect getaway: literally moving mountains, swiping the vista to reveal a new landscape, repositioning the Eiffel Tower or delicately placing a parasol for two tropical beach sunbathers.
The campaign aims to help loveholidays to increase brand awareness and drive purchase intent at a key time for the travel sector. Creative includes three animated 20-second online films, a host of 15 and six-second cut downs, radio, OOH, paid social, and influencer marketing.
“We pride ourselves on offering an unrivalled choice of great value package holidays, however the big challenge for us is to show just how easy it is to find the one that’s right for you on our platform. It was therefore essential our first national brand campaign highlighted the ease of booking with us. The Liberty Guild delivered on the brief perfectly, demonstrating that your perfect package holiday really is at your fingertips when you choose loveholidays.”
- Gemma Schmid, Director of Brand Marketing, loveholidays
Art Direction, Creative Direction
The Liberty Guild