honda_grabs2_edited.jpg

#Raceface

We helped launch the new Honda Civic Type R to the global auto press at the Geneva Motor Show.

For two exclusive press days guests could step into our custom-designed booth in order to record the ultimate super slow motion video selfie. Hundreds of #Raceface selfies were recorded and shared across social platforms by attendees, ultimately reaching an audience of 6.3M people around the world.

Lovie Awards 2015 – Social Campaign – Bronze
Social Buzz Awards 2015 – Automotive – Nomination

Client / 

Honda

Role / 

Concept, Creative Direction
 

Agency / 

Lost Boys

Year / 

2014

#Raceface case film
banner_horiz_proof-01.jpg
10" Frozen TVC
banner_port_proof-01.jpg
Giant banners adorned the Civic Type R area at the motor show