We helped launch the new Honda Civic Type R to the global auto press at the Geneva Motor Show.

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For two exclusive press days guests could step into our custom-designed booth in order to record the ultimate super slow motion video selfie. Hundreds of #Raceface selfies were recorded and shared across social platforms by attendees, ultimately reaching an audience of 6.3M people around the world.

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Lovie Awards 2015 – Social Campaign – Bronze
Social Buzz Awards 2015 – Automotive – Nomination

Client / 

Honda

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Role / 

Concept, Creative Direction
 

Agency / 

Lost Boys
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Year / 

2014