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We helped launch the new Honda Civic Type R to the global auto press at the Geneva Motor Show.

For two exclusive press days guests could step into our custom-designed booth in order to record the ultimate super slow motion video selfie. Hundreds of #Raceface selfies were recorded and shared across social platforms by attendees, ultimately reaching an audience of 6.3M people around the world.

Lovie Awards 2015 – Social Campaign – Bronze
Social Buzz Awards 2015 – Automotive – Nomination

Client / 


Role / 

Concept, Creative Direction

Agency / 

Lost Boys

Year / 


#Raceface case film
10" Frozen TVC
Giant banners adorned the Civic Type R area at the motor show
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