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Not Your Usual 2023

We were delighted to work with our erstwhile partners at ALT to deliver a full year's worth of campaign creative for Whyte & Mackay's Glayva, evolving and expanding upon last year's successful #NotYourUsual campaign.

We took Glayva to the streets with both paper & paste OOH and a huge variety of digital outdoor screens, into print in partnership with The Skinny, and of course continued to deliver eye-catching and playful social content.

Chuck in a load of branding for an Edinburgh Festival launch party thrown in collaboration with The Skinny, podcasts, a dash of Spotify, and some online banners, and that about covers it. All for a smidgen of budget.

All in all, happy days for us here at World Headquarters, and hopefully for those who saw the ads.

"People seem to really connect with the visuals and messaging. What’s not to love??" - Rachel Davidson, Assistant Brand Manager

Client / 

Whyte & Mackay

Role / 

Concept, Copy, Art Direction, Design, Film Production & Direction, Creative Direction

Agency / 

World Headquarters

Year / 



A 'lucky 13' print executions appeared in The Skinny and Fest Mag.

Out of Home

Paper & paste 4-sheets went up across major Scottish cities.

Digital Out of Home

We delivered three executions across a whopping 20 different formats. That makes 60 (we think).


We created a bevy of stills and video content for Glayva's channels on Instagram and Facebook.

Glayva_SOCIAL POST_DINER_1200 X 1200.jpg
Social Video
Glayva x The Skinny Launch Party
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