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Not Your Usual 2023

We were delighted to work with our erstwhile partners at ALT to deliver a full year's worth of campaign creative for Whyte & Mackay's Glayva, evolving and expanding upon last year's successful #NotYourUsual campaign.

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We took Glayva to the streets with both paper & paste OOH and a huge variety of digital outdoor screens, into print in partnership with The Skinny, and of course continued to deliver eye-catching and playful social content.

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Chuck in a load of branding for an Edinburgh Festival launch party thrown in collaboration with The Skinny, podcasts, a dash of Spotify, and some online banners, and that about covers it. All for a smidgen of budget.

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All in all, happy days for us here at World Headquarters, and hopefully for those who saw the ads.

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"People seem to really connect with the visuals and messaging. What’s not to love??" - Rachel Davidson, Assistant Brand Manager

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Client / 

Whyte & Mackay

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Role / 

Concept, Copy, Art Direction, Design, Film Production & Direction, Creative Direction
 

Agency / 

World Headquarters​

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Year / 

2023

Print

A 'lucky 13' print executions appeared in The Skinny and Fest Mag.

Out of Home

Paper & paste 4-sheets went up across major Scottish cities.

Digital Out of Home

We delivered three executions across a whopping 20 different formats. That makes 60 (we think).

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Social

We created a bevy of stills and video content for Glayva's channels on Instagram and Facebook.

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Social Video
Spotify
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Glayva x The Skinny Launch Party
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© 2026 World Headquarters Ltd
Registered in Scotland, Company No. SC576096
Website designed by World Headquarters.

Produced in an environment that may contain euphoria.

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