top of page
BigDayToday_Poster Design V03_FA_160718.

Big Day Today

In the years before COVID-19 Edinburgh Airport had been growing rapidly. They were a Scottish success story. But they needed some help to improve their internal company culture and morale.

In partnership with Mr Taylor's Brand Emporium we helped to instil a real sense of pride amongst the colleagues working together at the airport.

Our idea? Every single day at Edinburgh airport is a big day. Because every day tens of thousands of passengers rely on the smooth operation of the airport to take them away on that dream holiday, to get them to that all-important meeting, or to reconnect them with loved ones.

This internal comms campaign comprised of a short launch film, 14 posters displayed in staff areas throughout the airport premises, a handbook, a style-guide and staff-facing digital media.

We commissioned rising typography star Craig Black to design the Big Day Today logo and the posters.

Client / 

Edinburgh Airport

Role / 

Concept, Copy,
Art Direction, Creative Direction, Film Direction


Agency / 

World Headquarters

Year / 


CIPR Scotland Awards 2019 - Best Internal Communications Campaign

Big Day Today_Logo Design_Stage 03.3_300
bottom of page