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Make It Extraordinary

Following our successful collaboration on 2019's Dream Team, Edinburgh agency Guy & Co asked World Headquarters to take the creative reins on their next major campaign for the UK's favourite potato brand.

Featuring a trio of supremely talented Canadian acrobats including rising star Jacob Grégoire, the 40" TVC and cinema ad follows the journey of a single rooster potato through a fantastical version of the Albert Bartlett picking line, into a bag and onto a dining table at home as a delicious roast potato.

Directed by Finnish wunderkind Nalle Sjöblad and featuring music by Verdi, rearranged and recorded by Debbie Wiseman OBE, the film is full of surprises and memorable juxtapositions. All of this was brought to life thanks to the incredible dedication of production company Infinite Content.

Let's #DoTheAlbertBartlett again ;)

"Quirky, bold and operatic... If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece of opera for its multi-million-dollar ad campaign."

- Adweek

"***** - an amusing but clever way to emphasise the brand's premium potato approach, with an operatic soundtrack only adding to the piece's self-consciously over-the-top feel. There's a way to do excess properly, and this brings viewers along for the ride."

- davidreviews.tv

Client / 

Albert Bartlett

Role / 

Concept, Copy, Art Direction, Creative Direction, Lyrics
 

Agency / 

Guy & Co

Year / 

2021

40" TVC & Cinema ad
10" Frozen TVC
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Campaign stills shot by Rod Penn
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See more on the Albert Bartlett website
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Campaign packaging by Guy & Co and Tynan D'Arcy
ASDA range 2022 - Social ad - Chilled
ASDA range 2022 - Social ad - Fresh
ASDA range 2022 - Social ad - Scottish