The Glenlivet Nàdurra Dram Chair

How shall we launch a new, small batch expression of The Glenlivet to a very particular audience of ‘discerning gentlemen’ around the world, on a very limited budget?

Let’s make a chair.

The ultimate dram chair.

"The Glenlivet Nàdurra Dram Chair is the perfect element to add to any corner of your house. Intended for relaxation and, as the name suggests, to enjoy a dram of whisky."

- Monocle magazine

Client / 

Pernod Ricard
 

Role / 

Concept, Creative Direction
 

Agency / 

Lost Boys
 

Year / 

2014

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Produced in an environment that may contain euphoria.

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