We were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”.
We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place.
#MINDFCUK was the most successful social campaign French Connection have ever run.
It was so popular they even put it on a t-shirt.
"I'm obsessed with #MINDFCUK @FCUK #brilliant"